http://www.nrs.co.uk/toplinereadership.htmlWhen looking at the survey taken from NRS, you will see on the January '09 - December '09 the table above
As seen by this chart taken from nrs.co.uk, Q magazine has a substantial lead with 554 in the 15-44 year old age group as opposed to 483 in the 45+ region.
There is further information about the target audience in the presentation later on in my blog. The Target Audience is one of the most important things to know when making something that is going to appeal to an audience, although target audiences can often be stereotypical, it still makes the produced much more successful in term of advertising. In our case making a music video, advert and digipack we need to know who our target audience is. A way to do this is to look at things associated with the song and the Artist; Lily Allen - Everyones At It. To find out this information we looked at her fan sites and her social networking sites such as Facebook and MySpace. We also had a look at magazine sales with her as the front cover or with her featured inside the magazine to get an idea of who bought the magazine in terms of age and gender, this information is in the presentation.
The age of the target audience is roughly between 12 - 20 although many older generations like her music as well I think it would be more affect to focus on the younger generations as generally they are the ones who take more interest in music videos. In terms of gender, it is quite equal but perhaps slightly more females.
There is further information about the target audience in the presentation later on in my blog. The Target Audience is one of the most important things to know when making something that is going to appeal to an audience, although target audiences can often be stereotypical, it still makes the produced much more successful in term of advertising. In our case making a music video, advert and digipack we need to know who our target audience is. A way to do this is to look at things associated with the song and the Artist; Lily Allen - Everyones At It. To find out this information we looked at her fan sites and her social networking sites such as Facebook and MySpace. We also had a look at magazine sales with her as the front cover or with her featured inside the magazine to get an idea of who bought the magazine in terms of age and gender, this information is in the presentation.
The age of the target audience is roughly between 12 - 20 although many older generations like her music as well I think it would be more affect to focus on the younger generations as generally they are the ones who take more interest in music videos. In terms of gender, it is quite equal but perhaps slightly more females.
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