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When designing my advert i wanted to have an idea of what other adverts were out there by other pop artists just as well as Lily Allen. One i found was of Katy Perry.

Katy Perry and Lily share a very similar image and infact, quite similar music so i believe they aim for the same target audience. This becomes very useful when thinking i should both Lily's references and Katy's. Katy's poster relates largely to her album cover, suggesting it was perhaps taken at the same time on the one photo shoot to promote the album aswell. Katy has decided to go for the 1950's style clothing, although she has changed clothes from the album cover to the advert.

With Lily's and Katy's genre, the idea of innocence but sexy is quite a key figure when advertising themselves. Their audience is obviously young from the colours used, the Mise En Scene used. The paddling pool is linked to the idea of playfulness but to the target audience.

Although Katy Perry's clothing is quite revealing it doesn't make her look tarty as its mainly showing off her legs rather than too much her cleavage/breasts and midriff. She has the stereotypical pop artists look about her in this photo, having pinky red lips, an elegant stance/pose, wearing high-heels, a pink blouse with cherries on which alludes to lyrics in 'I Kissed a Girl' 'taste like her cherry chapstick.' She is also holding a heart shaped lolly-pop which alludes to the theme of innocence and child like fun.



As you can see from this photo of Lily she has also gone for the same colour scheme as Katy which closely links to the Pop genre and playfullness. Lily's clothing is her typical style as she likes to wear girly dresses but the photo shoot has been designed carefully as they wanted to include her footwear. The reason for showing her footwear which are a pair of chunky trainers is to show the rebellious side, the fact she is wearing a lady like dress but then wearing trainers instead of pretty heels or colourful flat shoes is proving a point to her audience.

As Katy Perry did for her album and CD i wanted to make sure my advert closely linked to my Digipak. As you can see above i have chosen 3 of the main photos ideas from my video and digipak. However unlike Katy and her poster form, i wanted to make mine to a hand out form like given out on streets to promote CD's and events happening. My idea would be handing out around quite youthful clothing shops before the digipak release for example.

[MISSING PHOTO]!!

As you can see, my final design followed closely to the colour scheme i used for my Digipak. However on this advertisement i decided to experiment with the colouring using white on top of the white rather than the black. One reason for this was to give variety to the fonts, but it was also because i wanted to create a trademark ‘Lily Allen’ logo for my advertisement and Digipak as most artists have their own mark on their work.

I chose to include the whole body of the subject because in this photo particulary, it has a laid back feel and has the sense of a mind oblivious to what might be going on around her.

Rather than take it from directly beside her, i wanted it slightly behind so we could see what she was staring into whilst she is on a come down and contemplating. The shot is not precisely over the shoulder, but in more ways, a long shot.