Digipak

When designing my digipak, i wanted it to appeal to my target audience but show what is also in the main single, Everyone's at it. The colour scheme that i used for my digipak was to largely involve pink for the female audience however instead of being purely pink i added black. By doing this it gave it a more unisex look onto so not just scaling my target audience to one sex.

A large part of my designing for both the digipak and my advertisement later on, is to give a real sense of attitude coming off Lily. As you can see below on my final design, using only half of the subjects face and the rest the part of a forest, it really achieves the attitude and darkness which i was aiming for.

My back cover i wanted to show the video off so used the whole design as the lewes forest which is where the memorable drum and bass breakdown is recorded for the video. The reason for this is because our target audience is quite young and listens and enjoys such genre of music when going to clubs. However using a forest is a good idea in one perspective but bad for when trying to make my font visible due to the large range of colours in the forest. I had to brighten up the pink quite alot for it to be clearly seen which doesnt particulary match my scheme on the front cover.

[MISSING PHOTO]

My inside right design was planned so when removing the cd, you will see Lily looking away into the forest. In Lily's other digipaks and album packs, The inside right design tends to be really quite busy with extreme colours. But i believe this shot also links closely to the idea of drug taking, that it is typical for a 'come down' where the user can just sit somewhere for ages while their body levels out the chemicals.

However with that in mind i wanted at least 1 design to stay to a very youthful expression of busy layout and colours. As you can see from my Inside right design, i have Lily Allen posted all around but with 1 solid Lily Allen clearly stated which has really created the montage effect i was hoping to acheive.